Pollard Banknote Limited is pleased to announce that following a competitive procurement process, the Oklahoma Lottery Commission (“Oklahoma Lottery” or “Lottery”) has selected Pollard Banknote to provide a turnkey loyalty solution and related digital services. The contract began on November 24, 2025, with an initial term of one year and six one-year renewal options. The total contract value including renewals is approximately $10 million USD.

The scope includes:

  • Development and launch of a new Players Club loyalty platform
    Redesigned website
  • Native mobile applications for iOS and Android
  • Integrated customer relationship management (“CRM”) system
  • Comprehensive strategic marketing and analytical support
  • Mobile claims and mobile cashing functionalities

This partnership marks the Oklahoma Lottery’s first collaboration with Pollard Banknote and represents a major step towards enhancing player engagement. With a Players Club powered by Pollard Banknote’s playON® Player Engagement Solution, the Lottery will benefit from a flexible loyalty platform that incentivizes player interaction and encourages responsible play. Its CRM, powered by Bloomreach, enables real-time automation, personalized player journeys, and targeted messaging across all channels. The solution also provides advanced analytics and visualization to monitor engagement and optimize campaigns. By combining loyalty program data, CRM insights, and advanced analytics, playON® delivers a true 360-degree view of player behavior and lays a strong foundation for future digital initiatives.

“We’re excited to partner with Pollard Banknote and to usher in a new era of digital engagement for our players,” said Jay Finks, Executive Director, Oklahoma Lottery Commission. “Their deep expertise that leverages the most modern technology in the industry will deliver a best-in-class experience and enhance the Lottery’s digital presence.”

“We are honored that the Oklahoma Lottery has chosen us as its loyalty partner,” said Shannon DeHaven, Senior Vice President, Digital Engagement, Pollard Banknote. “We value the trust the Lottery has placed in us to deliver a world-class program. Our team looks forward to supporting the Lottery’s vision, driving long-term player engagement, and helping generate revenue for good causes in Oklahoma.”

The Oklahoma Lottery has raised more than $1.4 billion for education since selling its first ticket in 2005. In fiscal year 2025, the Lottery generated over $305 million in total sales and contributed more than $72 million to education in Oklahoma.